The Department of Marketing continuously strives to achieve excellence in research. The faculty members are renowned for high-quality research and frequently publish their work in top international marketing journals, such as the Journal of Marketing Research (JMR), Journal of Consumer Research (JCR) and Marketing Science (MS). The Marketing Department ranks in the top 10 worldwide in terms of the number of articles published in JMR, JCR, and MS from 2003-2013.
The goal of the PhD program is to develop outstanding scholars who will become active contributors to marketing knowledge and will go on to secure academic jobs at top international universities. In keeping with this spirit, several of our students have published papers in top research journals while in the program. One recent graduate was selected for the Marketing Science Institute’s Young Scholar Program, one of the highest accolades a young researcher in the field can receive.
The faculty is highly committed to the PhD program and provides students with a stimulating intellectual environment that enables them to become outstanding researchers. They receive rigorous training in the theory and methods of various subfields of marketing, such as consumer behavior and marketing models. State-of-the art courses are offered on themes such as information processing, behavioral game theory, experimental designs, judgment and decision-making, choice modeling, and analytical marketing science. These courses, coupled with the research training, make the PhD a demanding but also rewarding program of study.
Apart from gaining in-depth knowledge, students gain hands-on experience in the research process from the early stages of the program through a mentorship scheme.A well-equipped behavioral lab and many opportunities for research collaboration with faculty members contribute to the learning experience. In addition, students benefit from two research centers housed in the Marketing Department – the Center for Experimental Business Research and the Center for Marketing and Distribution. These centers facilitate the acquisition and dissemination of marketing knowledge and have frequently hosted reputed speakers from around the world.
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