PhD PROGRAMS - Student Details - ,

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Student Details
Student Name VIJAYAKUMAR, Suhas
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Department MARK
Program Name PhD(MARK)
Current Year 1
Email svijayakumar@connect.ust.hk
Qualifications 1. PhD in Marketing (2018- Expected 2021), HKUST.
2. M.Phil. in Marketing, HKUST, 2018.
3. Post Graduate Diploma in Management, IIM Bangalore, 2013.
4. Bachelor of Engineering (Elec. & Comm.), V.T.U. India, 2011.
Research Interests Social Influences in Consumer Behavior, Word of Mouth, News and Online Behavior, Construal Level Theory, Consumer Information Processing.
Conference Presentations

Suhas Vijayakumar*, Wooyun Yang, and Rashmi Adaval. "How Solitude Helps Essence Retention and Increases Demand For a Creator's Product" presented in Association for Consumer Research Annual Conference, Atlanta, GA, USA, Oct 2019.

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