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PROGRAM
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Student Details
Student Name LIU, Jingshi
Photo ,
Department MARK
Program Name PhD(MARK)
Current Year 5
Email jliubh@connect.ust.hk
Homepage https://www.joyce-jingshi-liu.com
Full CV View
Qualifications 1. Ph.D in Marketing (expected Spring 2020), HKUST
2. Visiting Scholar, 2017.9-2018.1, Columbia University
3. Master of Management Studies, 2012, Duke University
4. B.A. in Behavorial Sci & Economics, 2011, Drew University
Research Interests Consumer wellbeing; Self-possession connections; Self-authenticity; Online social interactions
Selected Publications

WORKING PAPERS UNDER REVIEW OR REVISION

"Income Inequality and the Protective Effect of Favorite Possessions on Subjective Wellbeing," with Amy Dalton and Anirban Mukhopadhyay (co-chairs), dissertation paper. 

"When Do Consumers Dispose of Self-relevant Possessions? The Role of Inauthenticity," with Amy Dalton. 

"The Costco Effect: When Utilitarian Products Undermine Self-control," with Keith Wilcox and Amy Dalton. 

"Counterfeit Consumption and Mixed Emotions: Leveraging Consumers’ Experience to Reduce Counterfeits’ Appeal," with Amy Dalton and Jiewen Hong.  

Conference Presentations

Liu, Joyce Jingshi* and Amy Dalton. “Possession-alienation: How Consumers Treat Possessions when Feeling Self-alienated”, (competitive paper) presented in Society for Consumer Psychology Winter Conference, Savannah, GA, USA, Feb. 2019.

Liu, Joyce Jingshi*, Amy Dalton, and Anirban Mukhopadhyay. “Favorite Things in an Unequal World: When Possessions can Buffer Subjective Well-being”, (competitive paper) presented in Association for Consumer Research Annual Conference, Dallas, TX, USA, Oct 2018.

Liu, Joyce Jingshi* and Amy Dalton. “Possession-alienation: How Consumers Treat Possessions when Feeling Self-alienated”, (poster) presented in Association for Consumer Research Annual Conference, Dallas, TX, USA, Oct 2018.

Liu, Joyce Jingshi*, Keith Wilcox, and Amy Dalton (2018), “The Costco Effect: When Utilitarian Products Undermine Self-control”, (poster) presented in Association for Consumer Research Annual Conference, Dallas, TX, USA, Oct 2018.

Liu, Joyce Jingshi*, Amy Dalton, and Jiewen Hong. “The Double-Edged Sword of Social Signaling: Antecedents and Consequence of Mixed Emotions in Counterfeit Brand Consumption”, (competitive paper) presented in LVMH-SMU Luxury Research Conference, Singapore, May 2018.

Amy Dalton*, Keith Wilcox, and Joyce Jingshi Liu. “Quantity Aversion: Self-Control and Consumers’ Response to Product Quantity”, (competitive paper) presented in The Consumption of Vice and Virtue, Society for Consumer Psychology Boutique Conference, Sydney, Australia, Jan. 2018.

Liu, Joyce Jingshi*, Amy Dalton, and Anirban Mukhopadhyay. “My Favorite Thing: How Special Possessions Can Increase Subjective Wellbeing”, (special session) presented in Association for Consumer Research Annual Conference, San Diego, CA, USA, Oct 2017.

Liu, Joyce Jingshi*, Amy Dalton, and Jiewen Hong. “It Feels Good and Bad to Be Fake: Effects of Counterfeit Consumption on Mixed Emotions and Behavior”, (poster) presented in Association for Consumer Research Annual Conference, Berlin, Germany, Oct 2016.

Liu, Joyce Jingshi*, Amy Dalton, and Jiewen Hong. “It Feels Good and Bad to Be Fake: Effects of Counterfeit Consumption on Mixed Emotions and Behavior.” (poster) presented at the Society for Consumer Psychology Winter Conference, St. Petersburg, USA, Feb. 2016.

Liu, Joyce Jingshi*, Amy Dalton, and Jiewen Hong. “It Feels Good and Bad to be Fake: The Mixed Emotional Experience and Consequence of Using Counterfeits”, (competitive paper) presented in Association for Consumer Research Asia-Pacific Conference, Hong Kong, June 2015.

Kohn, Jennifer and Jingshi Liu*. “The Dynamics of Medical Care Use in the British Household Panel Survey”, (competitive paper) presented in Eastern Economics Conference, New York, NY, USA, Feb. 2011.

Kohn, Jennifer and Jingshi Liu*. “The Dynamics of Medical Care Use in the British Household Panel Survey”, (competitive paper) presented in Southern Economics Conference, Atlanta, GA, USA, Nov. 2010.

Honors & Awards

Fellow, AMA-Sheth Foundation Doctoral Consortium, New York City, NY, USA, 2019

Dean's Recognition for Excellent Teaching Performance, Fall 2018. 

Overseas Research Award, HKUST, August 2017 – January 2018

University Research Travel Grant, HKUST, 2015-2018

Hong Kong PhD Fellowship Awardee, Hong Kong Research Grants Council, 2014-2018

Fuqua Scholar, recognition for students ranked top 10% of the class, Duke University, Fuqua School of Business, 2012

Specialized Honor in Behavioral Science, Drew University, 2011

Award of Economics, Drew University, 2011

Member of Phi Beta Kappa 2010

Drew University Recognition Scholarship, Drew University, 2007-2011  

Other Activities

TEACHING EXPERIENCE

Instructor, MARK 4450: Strategic Brand Management (Undergraduate), Fall 2018, HKUST. Teaching Evaluation: 87.5/100. (For reference, department average: 75.3, school average: 80.1). 

TEACHING INTERESTS

Marketing Management

Brand Management

Promotion and Advertising

Consumer Behavior

Marketing Research